Sound Transit is considering providing curriculum to K-12 classrooms in an effort to create more riders for their "$2.6 billion Central Link light-rail line that opened in 2009 between Seattle's Westlake Center and the Seattle-Tacoma International Airport," according to the Seattle Times.
I am hugely in favor of mass transit, except when I'm in favor of bikes. I think people should use cars for long, rare trips – to see Grandma and Poppa Duane in Omaha while also learning about the Oregon Trail, for example, or perhaps for touring wine country. If one can piggy back on the other, hey, that's efficient driving!
And I support Sound Transit. I'd like to see the Puget Sound region continue to develop mass transit routes. But I'd like to see them develop routes people use. How many people want to go from Westlake Center to SeaTac? Not enough, apparently. Perhaps running a line that people really used would have been the smarter option, but Washington tends to vote dumb when it comes to mass transit, and we end up with tiny streetcar lines that quaintly carry you a block or two, and train lines that go from the mall to the airport.
Sound Transit's idea to develop curriculum that will get "into kids' consciousness and make them more likely to be future transit riders," according to the staffer leading the effort, aren't okay with me. I'd much rather they put taxpayer money into developing curriculum that creates voters who can see past the next year or two, so that we end up with a transit system that does more than get you to the airport the two times a year you need to make that trip.
Class time is pretty valuable. Kids lose it for vision, scoliosis, hearing, testing, assemblies, fundraisers, and all the other nuts and bolts of a public institution. Given that we cannot assume families are educating their children, or are able to assist in the education of their children, I'm pretty adamant that class time not become a route for free marketing.
I'm sure the Sound Transit materials will be available on a teacher-choice option, and I definitely won't be choosing to use them, but I'm unhappy that a publicly-funded company would consider advertising to public school students. Public schools are not an affordable, conveniently-efficient marketing opportunity. They're being told they have to be many things – therapists, health centers, parents, an end to hunger, babysitters – and all of that on top of educating, but they shouldn't also be asked to be free advertising.